be as specific as possible

It is important to specify whom this project is meant for: your target audience. You don’t want to be too broad and say anyone from 0-85 will love this film because that is not the case, and makes it very difficult for anyone to place a rating or come up with a marketing strategy.

You want to be as specific as possible about the type of audience that will love this project. Is it meant for children?
High School age kids? College Coming of Age tale? Rom Com for people in their Mid-thirties?

If you are not sure about your audience, that is normal. It is sometimes difficult to take an outside look at your project to determine what your audience and rating should be. A great way to handle this professionally is to get professional script coverage for your project. Not only will they fully break down your project, but they will also give their recommendations for ratings and narrow down your target audience. Cinema Life includes this in the Script Coverage offered with us.

These are just some tips to get you ready before pitching your project. You can read more about this and other topics on how to improve your your film or screenplay pitch in our E-Book, the Pitching Best Practices Guide, also included in our newest release, the Annual Submission Pass Membership!